You need a dirty mind to be an editor in this business

This one is pretty self-explainatory…………

You need a dirty mind to be an editor in this business « Charles Apple « copydesk.org.

You need a dirty mind to be an editor in this business

That’s the only way you can avoid running something like this graphic — cell-camera shots of which have been zooming around the internets over the past day or so.

(Pause for laughter.)

It’s from the USA Today weather page, of course. It ran last Friday, July 1. Click for a larger look. If you need a larger look.

Now, chances are about five percent of you don’t “get” what I’m talking about with that graphic illustration. But at least 95 percent of you do — in fact, you’re laughing like mad right now. Which proves my point.

You need to have a dirty mind to be in the business of mass communications. Or, at the very least, you need someone with a dirty mind on your staff. Because you do not want to give the sixth grader in all of us this kind of viral amusement.

We’ve seen things like this before, of course. Like last summer, when the New York Times illustrated a story on appendicitis with what appears to be a “pocket snake”:

Or in February, when an English newspaper used an unfortunate combination of words to refer to a quote from a school headmaster…

Or even when a drive-in movie theater tried to list two movies on a sign clearly made for only one.

You must have a dirty mind. Unless you want everyone in town laughing at you.

 

 

 

 

 

 

 

 

 

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